How to start a blog on Instagram

Here I explain to you How to start a blog on Instagram, What are the Instagram blog feature, Personal blog on Instagram benefits, and how to put personal blog on Instagram bio.

First of all, this type of blog isn’t new. In fact, it’s been around for a very long time. Instagram has even launched a special function in June 2018 via which you can start a blog directly from the app!

But it wasn’t until recently that I found out about this option and decided to give it a try myself. Since then I’m a big fan of it and want to help you on your way with a little guide.

How to start a blog on Instagram
How to start a blog on Instagram

I created a special blog section on my profile that includes all the articles I wrote for this type of social media platform. And believe me, there will be many more in the future! Because Instagram can be such an interesting place if you manage it right.

It’s an article platform and at the same time a personal profile where you can share what you like and meet like-minded people.

Although maybe this sounds a bit annoying after reading that because Instagram has become such a huge social media platform that you don’t want to handle another profile on top of it all.

And it’s true, Instagram has become a social media platform where everyone wants to be seen and heard.

Where big companies try to advertise their products as often as possible and where pictures can even get annoying because you just don’t know how it happened that they got so many likes.

That was exactly the reason me starting a blog on Instagram. Because I think that this platform has the potential to become something more interesting. And if you ask me, Instagram can be whatever you want it to be!

That’s why I decided to show you how easy it is to start your own Instagram blog and what possibilities there are. This article contains all important steps including screenshots and will help you create your own blog on Instagram with ease!

You can start a blog on WordPress and promote it on Instagram.

Why start a blog on Instagram

First, a question: why should you start a blog on Instagram? If you ask me, I can answer this question very easily.

I’m blogging for years now but in the last few months, my blog has become so boring because most of my time was dedicated to Instagram and YouTube. And when I say boring, I mean that literally. So I decided to start a blog on Instagram and it brought my creativity back.

And I’m not alone with this experience. A growing community of bloggers uses Instagram as their platform.

Here is Top 3 reason why start a blog on Instagram:

1. Instagram analytics

While blogging can be done anywhere, the most comfortable place is probably your couch at home. But if you want to see detailed analytics like on Youtube, you need another platform for this.

Instagram analytics

Instagram is one of those platforms and since November 2018 there’s even a special function that allows you to track the best times for posting!

2. Instagram has huge potential

The possibilities are endless. You can share anything from fashion to your favorite hobby and receive feedback from like-minded people.

The community is supportive, open-minded, and positive.

neilpatel Instagram account
neilpatel Instagram account

If you want an example of how to deal with people on Instagram, just take a look at the neilpatel account. This active blog has over 280k followers who are fascinated by its content.

3. Networking possibilities

Instagram has become a global platform for meeting like-minded people. Whether you’re into fashion, blogging, or marketing, there are numerous people to connect with who can help you on your way.

If you want to network, then Instagram is the place for that!

There are many more reasons why Instagram is such an interesting social media platform but these were the main three that made me start this blog. And I’m very happy with my decision because it brought new opportunities to my business!

How to Make Money On Pinterest Without a Blog

How to start a blog on Instagram

Start a blog on Instagram is very easy, anyone can make it.

Here are 6 steps to start a blog on Instagram:

1. Find a Niche

The first step to start your own blog is finding a niche. This might sound complicated but you can find the perfect topic for your blog very fast!

Since my favorite hobby is traveling, I decided to show how easy it is to travel without spending too much money in the countries where I’m living at the moment.

That’s what I call a travel blog. And I’m very happy with my decision because it’s a topic that I know very well and can talk about for hours.

You can also start a blog on Instagram to document your daily life or what you do at work. If you’re an architect, blogger, or photographer, then this is the platform where you could show your work!

Another idea is to focus on your favorite hobby. This can be anything from cooking, baking, crafts, sewing, or painting. As long as you’re passionate about it and have the necessary skills for blogging about it, then you can start a blog on Instagram!

2. Analyze your competitors

After finding the perfect topic for your blog, it’s time to analyze your competitors! If you want to start fashion blogging on Instagram, then the first thing to do is look for blogs in this niche.

You can easily find similar accounts by looking at hashtags where people who share the same interests gather online.

Search fashion blogger hashtag on Instagram
Search fashion blogger hashtag on Instagram

The most popular hashtag for fashion bloggers is #fashionblogger and I found a variety of accounts with different styles. Everything from fashion bloggers with a casual style to young fashionistas who love high-end outfits!

So if you want to start a travel blog or any other blog outside of fashion, then using hashtags is the best way to find your competitors!

You can also do some research on Instagram by searching for popular hashtags in your niche. There are many websites where you can find the most popular hashtags by category.

Let’s say that you want to start a blog about vegan food recipes. Then visit one of these websites and enter the hashtag #veganrecipes into their search bar!

You’ll see dozens of different accounts where people share their vegan recipes! This is a great way to find Instagrammers who you can connect with because they have the same interests as you do.

3. Set up your account

After finding a niche and analyzing your competitors, it’s time to set up your own Instagram account.

The first thing to do is write an interesting bio that sums up your blog in a sentence or two. You should also choose a username that reflects the subject of your blog.

So if you want to start a fashion blog, then please don’t use your real name as your username! Most people online know this, so it’s obvious that you’re not running a fashion blog with an account called “Mia Khalifa” where the bio says that you’re a fashion designer living in Paris.

If you have already built your audience on your names on Facebook or Twitter, then you can start with your name.

This can be done very easily! simply go to Instagram, click on the profile icon then tap on edit profile, and start typing your bio.

You can use emoji in your bio to make it even more fun! I always use the following emoji in my blog names: 🌍 , ✈️ or 🏡.

Example of Travel blogger bio on Instagram
Example of Travel blogger bio on Instagram

If you’re writing a travel blog then using an emoji with the world symbol is perfect, because it shows everyone that you want to share your adventures all over the globe!

If you’re writing a blog about your daily life, then using an emoji that shows a home with trees or flowers can be cute.

After you write an interesting bio, all you have to do is follow the same accounts as your competitors and spend at least fifteen minutes a day looking at their posts!

This will make it easier for you to understand what kind of content they put out and how often they post.

If you’re running a fashion blog, then I suggest that you follow at least five or ten active accounts in this niche. This is the only way to get a good impression of how this kind of account on Instagram works!

The next step is to work on your profile pic, cover photo, and uploaded images. You should focus more on uploading images that are clear and of high quality so people can easily recognize you in hashtags or when they find your blog via search engines.

When it comes to profile pictures, you should rotate between a few different ones so your bio isn’t always the same.

A good way to get a custom picture is by taking one of yourself via a webcam or simply ask someone that you know for this favor! No need to spend more than twenty minutes creating an image for your Instagram account.

I suggest you, use Canva to edit your Instagram Photos, Videos, stories, Profile pics, logos, and many more.

When it comes to uploading photos, then you should keep this simple and upload a variety of high-quality images that look professional. A good idea is to plan out your content before you post so you know exactly what kind of image you have to upload.

When you do upload photos, you should always choose relevant hashtags so your account doesn’t look spammy.

The best way to find relevant hashtags is by typing in one of your images into the search bar and then click on the tag button underneath it. Instagram will suggest several hashtags that are relevant to your photo!

4. Grow your account

When you first start out on Instagram, it’s important to find a way to grow your account so you can connect with more people and brands in your niche.

A good way of doing this is by running a contest, giveaway, and asking people to follow you if they like and comment on your picture.

This will immediately give you several followers and it’s a good way of finding new people who can be interested in your blog.

Instagram has some pretty strict rules when it comes to contests, so I suggest that you read their guidelines before you start holding one. This is the only way to avoid getting your account banned!

Another great way to grow your blog on Instagram is by using hashtags so people can find your account faster.

You simply have to upload several images that are relevant to a certain hashtag, then click on that hashtag in the search bar and leave a few comments. This is a very quick way of growing your account!

A good idea is to upload several images that are not yours and use them with relevant hashtags. You can simply head over to Google, search for free stock photos, find an image you like, and then click on the “share” button below it.

Instagram will automatically suggest several relevant hashtags so you can start using them!

If you want to run a profile for your business, then I suggest that you simply create an account on Instagram for this blog. You can use the same username as before and upload several images that look professional.

When it comes to uploading photos, then you should always try to upload relevant images so people can recognize you as a professional blogger.

In order to do this, I suggest that you look at other similar accounts and see what kind of material they post.

The last thing you should know about growing your Instagram account is sharing content from other sources. You can easily connect with brands by uploading their images on your profile with relevant hashtags, but keep in mind that this is not allowed by Instagram’s TOS. You can still share other people’s images if you credit them with a link to their blog or website!

When it comes to running an Instagram profile for your business, then I suggest that you take things slowly.

It’s important to connect with people in your niche so you can grow your blog naturally. Don’t try to spam people, but share relevant content in order to find new followers!

If you want to grow your Instagram account then read instapreneursecrets ebook. Which give you 27 secret to grow your Instagram account.

5. Connect

Once you start growing your Instagram account, it’s time to chill out and wait for new followers to come in.

You can speed up this process by uploading relevant images and liking pictures from other people. This will make sure that your account stays active and that people will start to notice you.

Another great way of connecting with brands on Instagram is by searching for relevant hashtags. This is the only way of finding people in your niche, whether it’s travel or food photography.

You can then like their photos, follow them, and even leave a comment on their pictures! This is a great way of finding new connections and people who might be interested in your blog.

Direct message on Instagram
Direct message on Instagram

After you’ve connected with several new brands, it’s time to send them a direct message. This is the only way of contacting Instagram users who don’t follow you back! You can simply head over to their account, click on the “…” button under their username and then click the “message” button.

Last but not least, when it comes to connecting with people on Instagram, you should always follow them back.

This is how you build a relationship, so always go through your feed and look for new accounts that have uploaded pictures that are relevant to your blog!

When it comes to following people, then I suggest that you follow around 100 new accounts each day. This will make sure that your account stays active and that you won’t spam anyone!

6. Engage

The last thing I want to talk about on my “how to start and grow your Instagram account” guide is engagement.

You should always make sure that you are engaging with other people in order to find new connections. This can be done by uploading relevant content, liking pictures, and following accounts!

When it comes to interacting with your followers, you should always reply to every single person who sends you a direct message.

This is how people can know that your account is active, so make sure that you answer each message within 2-3 days!

If someone has left an inappropriate comment on one of your pictures, then I suggest that you simply block the user and move on. Engagement is all about finding people in your niche, so make sure that you don’t get distracted by spammers!

Another great way of engaging with other people on Instagram is by following hashtags. This can help you find new accounts that upload relevant content to your blog, so always try to keep the hashtags natural!

It’s important that you follow people in your niche because this will give them a notification. When it comes to using hashtags, then I suggest that you use around 10-15 relevant hashtags per post!

The last way of engaging with people on Instagram is by liking their posts. This is another great way of interacting with other people, but it’s important that you do this naturally.

Don’t try to force the “like” button under every single picture just because you want to build a relationship. Like pictures that are relevant to your blog and industry, so you can get more attention from other users!

Instagram Blog Features

Here are 12 Instagram blog features are:

1. Simple to use

This application is extremely simple to use when compared to other applications in this niche, which makes it popular among new users when compared to other applications in this niche.

You can easily upload pictures and videos, which are then shared with your friends.

2. Huge Active User

This application has over 700 million active users, which means that it can get you a lot of exposure. If you want to find success on Instagram, then I suggest that you use this platform too because there are thousands of people who are searching for new content!

3. Instagram Reels

In Instagram Reels, you can upload up to 60sec short videos.

Nowadays you know how short video platforms are growing rapidly. Like YouTube shorts, TikTok, and many more.

Use Reels to find new users who are interested in your brand/products. This feature allows you to search for people who follow popular brands, so you can easily get access to a relevant audience!

4. Instagram Stories

Use Instagram Stories to share content with friends and family because only they will be able to see your stories! Make sure that you upload at least 3 stories every day, so you never run out of content to share.

Instagram story create
Instagram story create

Use Instagram Stories to promote your products and services! This feature allows you to add links inside stories, so they will be clickable and easy for people to use.

5. Hashtags

You can use hashtags in order to get more exposure on Instagram, which is one of my favorite features! By using the right hashtags when uploading content, you will be able to reach a relevant audience.

If your target audience lives in a different country, then don’t forget to use a relevant hashtag because you can easily get exposure from other parts of the world!

6. Instagram Stories Highlights

Instagram Stories Highlights is another great feature created by Instagram because it allows you to upload stories without losing them after 24 hours!

This means that you’ll be able to go back to every story later if you want to, so it’ll be easy for followers to follow what you’re up to.

There are some limitations because Instagram Stories Highlights can only be seen by your friends and family, which means that they won’t be able to share this content with others.

If you want everyone in the world to see your stories, then I suggest that you use Instagram Stories.

People tend to enjoy stories because they are unique and engaging, so this is another reason why Instagram Stories Highlights can help you grow your brand/products!

If you upload content that entertains the audience, then they will be more likely to share it with their friends which means that everyone in their network will see your highlights!

7. Instagram Super Zoom

Instagram Super Zoom is a useful feature because it allows you to see more details in an image before deciding if they want to save or share that content! This is especially helpful for products, which means that your sales will increase when you use this feature correctly.

With the help of this feature, people can zoom into the product and find out more details about it, making it easier for them to decide if they want to buy that product or not.

8. Instagram IGTV

Instagram IGTV video features are another great way to share content with your friends and family because it allows you to upload long-form videos!

For example, you can upload a 30-minute video that explains the benefits of using your brand/products.

Create instagram IGTV video
Create Instagram IGTV video

This feature is beneficial for small businesses because they can easily compete with large brands when choosing the right products.

If you upload long-form videos, then people who don’t know your brand will find it easy to learn more about you.

Another great feature is that Instagram IGTV allows you to upload vertical video on their app/platform! This means that you’ll see a wider screen when using the app, which will help you create better content.

9. Instagram Guide

Instagram Guide helps users find new accounts that are similar to theirs, which is another useful feature! This makes it easy for people to find other accounts that upload content related to what they’re interested in.

Instagram Guide
Instagram Guide

This feature is perfect to use if you want your brand/products to be famous because by using this platform, you can show others why they should choose your brand/products instead of the others.

10. Instagram Questions

Instagram Questions is another great feature created by Instagram because it allows you to ask questions and get answers from your friends and family!

This means that you can easily interact with their audience, which makes it easier for them to trust your brand/products.

You should use this feature if you want to improve your engagement rate because it allows you to interact with people and get their feedback about certain products.

This way, you can learn more about what they like and don’t like, which will help you create better content in the future!

11. Instagram Live

The last thing I want to talk about is Instagram Live, which allows you to stream live videos and interact with your audience in real-time!

If you’re an influencer, then this feature can help you raise brand awareness and increase engagement levels! You can also use Instagram Live to advertise your products and see instant results.

12. Add Large Article

Instagram allows 2000 words per post, so you can focus on creating quality instead of quantity.

Personal Blog on Instagram Benefits

Here are 16 benefits for personal blog on Instagram:

1. You can be yourself.

3. You control your content.

5. Instagram is more popular than Facebook and Twitter both, which means that you get a bigger audience to see your work!

2. There are no ads on this platform, which means that it’s the perfect place to post personal stuff without worrying too much about brands.

4. It’s the perfect place to promote your personal book, talk about things that matter to you, and use them as a source of inspiration for your audience.

6. You can directly message people who like your work! This means that you’ll get instant results and feedback instead of waiting days/weeks for brands/influencers to message you.

5. You get a lot of support from brands/influencers who want to work with you, which means that it’s the perfect place to start your career!

7. People love to share their thoughts and opinions about things using this platform, which makes it easy for people to interact with you and other users. This is one of the most important things because if they like what you do, then they’ll automatically share it with their friends and family.

8. You can easily find people who are interested in your work! If you make great content, then it will be easier for you to get noticed by big brands/influencers.

9. It’s perfect for promoting your personal brand because people will remember you when you upload great content on the regular basis!

10. You can quickly create compelling content in just a few minutes using simple tools like Boomerang and Layout, which is another amazing feature! It makes it easier to connect with your audience by uploading interesting stuff that they’ll love to see!

11. You can use this platform to network with other brands/influencers and learn from them, which is a great way to improve your skills as an influencer.

12. It’s super easy to connect with people who have the same interests as you, which means that it will be easier for you to create quality content in the future.

13. It’s the perfect way to showcase your talent and get instant feedback from people, which means that it can help you understand what they like about your work! This information will give you a lot of inspiration when creating new things for them!

14. You can easily build positive relationships with other brands/influencers by connecting with them on the regular basis.

15. You can interact with your followers using Instagram Live because it enables you to create interactive content! This will help you understand what they like, which makes it easier for you to improve the way you work in the future!

16. It’s very easy to use this platform even if you’re not professional! All you need is a smartphone and an internet connection, which will make it easier for you to connect with other brands/influencers.

How to Put Personal Blog on Instagram Bio

Here are steps to put personal blog on Instagram bio:-

Step1: Open Instagram

Step2: Go to your profile

Step4: Click on “Edit Profile”

Click on edit profile on Instagram
Click on edit profile on Instagram

Step5: Put a link of your personal blog/website in the bio section!

Put a link of your personal blog in the bio section
Instagram bio


Should I Make an Instagram for my blog?

It’s a great idea to make an Instagram for your blog/website because it will help you increase the number of visitors you get from mobile devices! This is one of the most important things because people love to use mobile apps instead of personal computers.

How long should I wait before I start promoting my blog on Instagram?

It’s a good idea to wait for at least one or two months before you start promoting your blog on Instagram because it will give you enough time to gain new followers and improve the quality of your content!

How do I know what content is best for my audience?

You can easily find out what type of content is best for your audience by checking how many likes/shares each post has! If you see that a certain type of content is more popular than others, then it’s probably the best choice for your audience.

How do I increase my chances of getting noticed by big brands/influencers?

You can increase your chances of getting noticed by big brands/influencers by creating great content on the regular basis! If you upload high-quality stuff on the regular basis, then they will probably notice you and start following your account!

How do I get more people to visit my Instagram blog?

If you want to get more people to visit your Instagram blog, then you should focus on building a positive brand image and giving them the chance to connect with other brands/influencers! It’s one of the best ways to improve the number of visitors you get!

How do I find the best hashtags to use on my Instagram?

It’s very easy to find out which hashtags are best for your posts if you just look at what other brands/influencers are using! If they’re similar to yours, then it’s worth giving them a try because that type of content usually works very well with your audience!

Why do I need to know what my audience is like?

If you want to improve your content, then it’s a good idea to understand who your target audience is because that way you’ll be able to create high-quality content that appeals to them. If you don’t know what type of people are following you, then your content won’t be as effective as it should be!

What’s the easiest way to reach out to somebody on Instagram?

If you want to get in touch with someone from Instagram, then all you have to do is click their username and send them a private message! It’s a lot easier than thinking of a good caption for your photo!

Should I Use #Hashtags on Instagram?

If you want hashtags to work, then keep in mind that 3-5 tags are enough to get featured in relevant hashtags. This means that people who want to find you will see your work directly from the hashtags!

What are hashtags?

Hashtags are words or phrases that have a hash symbol in front of them. They’re used by people to search for posts that are similar to the ones that they’re currently looking at. These tags also help people find new content from other users!

What is a verified badge on Instagram?

If your account has been marked as being official by an already-verified brand, then you can get a small blue tick next to your username allowing people to see that it’s a verified account! This is a big thing because it will boost your authority and show that you’re for real!

How to Start a Blog on Instagram and get Paid?

If you want to come up with a blog idea and start it on Instagram, then the best thing to do would be to think of something that people love! This way your content will perform well and you’ll be able to get paid by advertisers!

How can I reach out to my followers if they don’t follow me back?

The easiest way to reach out to your followers is by using the Direct Message feature on Instagram! This way you’ll be able to message them directly and they won’t miss it, even if they don’t follow you back!

How do paid collaborations work on Instagram?

If you want to make money with a brand collaboration, then all you have to do is create a post and tag the brand in it! If they like your content, then they might want to work with you and pay for it!

How do Instagram Stories work?

Instagram stories work by allowing users to upload photos and videos that disappear after 24 hours. This means that each user has a new way of sharing their thoughts publicly, and it’s a lot more interactive than the usual content!

What are the Instagram Bots?

Instagram bots are all about automation, they make it easier for you to carry out tasks that would take a lot longer otherwise. If you want to grow your page or find new opportunities then automation is something that will make work much easier!


In order to find success on Instagram, you have to make sure that you follow the steps in this guide. I’ve given you all of the tools and tricks, so now it’s up to you to use them properly!

– Your Instagram profile should always include a relevant username, URL link, and biography. You can add more features by using an app, but if you want to stick with the basics, then I suggest that you keep your Instagram profile clean.

– Make sure that you upload high-quality photos and videos to your profile because this is what matters most! Don’t upload blurry or unfocused pictures, because Instagram users will instantly close your picture or leave a negative comment.

– The next thing you should always do is to use a relevant and short bio. This doesn’t have to belong and be detailed, so make sure that you write a sentence or two about yourself!

– When you run out of ideas for content, then I suggest that you start looking at the most successful Instagram profiles in your niche. Keep an eye on what they post and how many people are engaging with their content! This will give you some ideas for your own profile.

– The last thing I have to say is that you should always engage with your audience! Try to follow accounts that share similar content, so they can visit your profile too. You can also use hashtags in order to find new users who are interested in your brand/products.

– Try to interact with people by following, liking, and commenting on their posts! This will give you a strong position in the Instagram community, so make sure that you keep this strategy consistent.

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